Lisa

A Woman is talking about a product. Mr Norman cannot hear the words, but he recognises the intonation of the sell. And maybe this is what it comes down to, not content but form = an olympians sleek body, a well-known actress's voice, a jingle, a striking use of colour, a fade, a jump-cut, a swish pan, sound effects, a nice ass, innovative text-image placement. Not Walt, buy this. But, Just buy, buy buy and we'll all win.
Bear v Shark, Chris Bachelder 2002